The selection process involving digital media agencies can be long-drawn if you don’t know where to start, just as the same way it can go wrong if you are not fully aware of what you are looking for. It takes forethought and research. With the vital information at hand, choosing a digital marketing agency is surprisingly easy. To help you make the right pick of digital agency to work with, we have brought to you a checklist to run down. When you find an agency that checks all the below boxes, know that you have found your agency.
A Full-Service Agency
The first thing to check is whether the digital agency you are considering offers house-made solutions. There are companies out there are that process everything in-house and there are those that outsource their projects to third parties. But beware of those that claim to do it on their own but actually slip out projects to their outsource partners.
Experience
Experience is key in digital marketing. The more a company has experience, the more it is qualified to do its job. So, a good question to ask at the time of interviewing is if they have handled projects like yours before. Ask them if they have case studies they can share with you. If available, go through a few to judge if the company can handle your project with required deftness.
Specialties
Every digital agency has a specialty. It could be anything from on-page optimization to social media marketing to content development. In these areas, the concerned company excels. Your job as an interviewer is to find out the specialty of the concerned company and if it matches with the services you are in lookout for.
Correspondence Level
A good digital agency is one that is plain speaking. You don’t need a company that hits you with an out pour of industry terminology that you are unfamiliar with. You need a company that speaks with you in your language and does the best it can to lay out the possibilities of the project for you. The best companies use jargon-free language to communicate which clients can easily understand.
Clarity in Pricing
Clear pricing is another strong point of a good marketing agency. The best-rated companies do not try to dupe their clients into paying hidden costs and such things. Everything that they bill you for, they mention in the final bill so that you are clear about what you are paying for.
Commitment to Timelines
This is an important point to cover during discussion. Ask the company representative if they meet deadlines and how often. Are they comfortable working on short deadlines? See how flexible they are to such requests.
In-House Service
You want a company that does all its project in-house instead of outsourcing to third parties that you don’t know anything about.
Client-Company Understanding
It’s important that both the parties understand each other. So, start by making out if you understand them.
Communication
In communication, candidness and honesty are pivotal, even in client-company exchanges.
Client Feedback
Always refer to the client feedbacks of the company before considering hiring them.